Karlsruhe (bb). The road to retrieve emails, read news and manage social networks - all that is today thanks to smart phones and tablet PCs is no longer a problem. Mobile devices are widely available - and offer a new opportunity for companies, also bind to their mobile customers through service in itself.
"Summarizes New Digital Mobility together a range of services that will enable us in future, on the go at any time to access our data and a variety of applications," stated Thomas Bendig, Managing Director of the Fraunhofer research association for information and communication technology (ICT) .
The Fraunhofer ICT Group is currently developing concepts that can be utilized over device boundaries - from the TV to the phone to the car. "Our access to digital media and information in the future will not rip off the device's limitations," says Bendig. Thus one is about a movie that you could not see on TV ends, you can continue on his phone in the car.
For businesses, this mobile access to the customers a great opportunity. "With the mobile device, the customer has moved even closer to the company, because he can not only receive at any time in any place all the information, but as it is also feedback and interact more with the company and communicates," said Dr. Torsten Wingenter, Director The Global Social Media Marketing of Deutsche Lufthansa AG.
Lufthansa German Airlines is currently testing different approaches to customer loyalty. "Passengers are increasingly appreciated mobile check-in options or our digital boarding pass - which means that we can prevent in advance through this service offers our customers closely to the company."
Thomas Bendig emphasized that while the benefits to customers in the development of new applications should always be the priority: "Having access to digital services at various locations met with positive response especially if the offer matches the location and if security, transparency easy operation and a central component of development. "
Especially the security is, however, in the use of mobile devices, a major challenge. For business trips employees need full access to data and applications. Obviously, it will always be guaranteed access security for all applications. This is frequently done via password requests. That the road can cause problems, also knows Dr. Jörg Liebe, CIO of Lufthansa Systems AG: "Did people forget their password, it is difficult to go to prove that he has lawful access to appropriate information and applications. Lufthansa Systems covers this case with the system password reset Interactive (PIA) from. "
PIA is hidden behind a system for biometric voice authentication. After a one-time registration, an employee can call to reset the basis of its unique features of a forgotten password. This allows password resets accelerated significantly, reduced processing costs and simultaneously increase the safety of the procedure.
Thomas Bendig, Dr. Torsten Wingenter and Dr. Jörg Liebe be on 29 and 30 E12-November at the summit in Karlsruhe as a guest. Under the theme "Designing Digital Business", they will discuss with 200 experts from the eBusiness industry about the future of eBusiness and introduce the systems described in the article.
Background
The E12-Summit is a product of the Institute of Electronic Business, and is organized by the MDKK. He takes 2011 as the 13th Time this year. The Congress is one of the leading companies consider themselves creative initiative with annually changing digital hot topics. The partners of the E12 summit, this year the German Lufthansa AG, Lufthansa Systems AG, Cheil, Daimler AG, Dassault Systèmes Germany, KPMG, T-Systems MMS, as Visenso GmbH, Fraunhofer IUK as a technology partner and the BITKOM Associations Partners and Karlsruher Messe-und Kongress-GmbHt (KMK) as host. Among the media partners include InnoVisions, IT SME, IT and digital exchanges manager.
As a cross-industry network brings the E12 summit every year users and manufacturers from different companies and industries together and provides them with a platform for exchanging views on topics from the fields of eBusiness and digital communication.
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